Bakar Labs Cooks Up BAKR Bar, A Taste of What’s Next in Engineered Entrepreneurial Superfood
By Gino Segre.
Bakar Labs announces the launch today of its latest tenant amenity, the BAKR Bar, an ultra-advanced nutrition product specifically geared to support its entrepreneurial community.
“Bakar Labs entrepreneurs are a breed apart, demanding unwavering focus and sustained mental acuity,” said managing director Gino Segre. “But our free snacks weren’t really cutting it, and tenants knew it. It simply wasn’t the right kind of nutrition startups need for high performance.”
Segre recounted how a fruitful collaboration sprouted from a casual conversation between CEOs Bree Colby of Savor Labs and Kim Che of Nu Flavonix leading to the new product. “It’s really our culture that fermented this idea, which early on appeared to be half-baked”, he joked. “But we’ve had this bun in the oven for a long time.”
Food for Thought
Entrepreneurs have long known their exertion is as extraordinary as top athletes, but until now there hasn’t been the clinical data to back it up. Averaging 45 Zoom calls/week, continuously tuning decks for maximum raises, and combing through patent literature are heroics all their own. Bakar Labs tenant Neurotyk agreed to share its proprietary bio-neuro-wearable to monitor sweat, heart rate, and brain activity to record 41 tenants’ activity over a typical 60 hour work week.
Data was analyzed in collaboration with researchers at UCBS. They concluded that entrepreneurs need a nutrition bar with extra hydration, loads of protein, essential trace minerals, and, to boost innovation and optimism, a microdose of LSD.
Recipe for Success
“Fortunately, meeting the diverse requirements wasn’t difficult with the breadth of companies at our incubator,” noted Executive Director Dave “Chef” Schaffer. By combining Savor Labs’ cultured fish product (cod pieces) with Nu Flavonix’s plant-based product Haute Meal, he created a hybrid two-part bar. Schaffer consulted experts in the US military’s Defense Logistics Agency, who not only advised how the cod pieces could be stuffed, but also coined the product’s name, “Big-Ass K-Ration.”
No Accounting for Aftertaste
Early focus groups responded positively. Test subject Eill Pass noted the BAKR Bar is “kind of like what I might eat on the space station.” Asked to give tasting notes, she added, “flavor was absolutely unique, with a changing texture that you just have to experience for yourself.” No matter which end you start with, the bar initially tastes like classic granola, with a gradual transition to sashimi-grade fish.
Engineered for Entrepreneurship
Early on, the innovation team realized that for efficiency, the bar should sustain entrepreneurs through the 12-hour work day. Thanks to a proprietary process the team is staying mum about, the ultra-light 99 gram bar contains a whopping 314.15926 bioavailable “effective” grams of protein. BAKR Bar is 1 foot long, twelve easy-to-bite-off segments, with only the odd small bone.
Focus group participants who ate only BAKR Bars for a week indicated that they felt satiated, alert, confident, optimistic, and hydrated, achieving the desired trial endpoints. Though some also noted that they felt a unique sensation that one respondent described as “gullible.”
Stop by Bakar Labs for a taste!
